Hemal grew up in North West London - a Londoner by heart - having strong connection to the community. He has supported Max’s project and vision since 2017.

Since 2000, Max has been a keen believer in London as an open city. Max founded the McBridge Foundation in 2019 to use his large social media following to help make London more accessible for everyone.

Growing up in the South of London, Sam supported the local community and has a personal and enduring link to the city. He has supported Max on his projects since 2014.